On January13-14th, 2017 was successfully held «Alpen Pharma’s» regular training for medical representatives. The format of the meeting was pretty new and unexpected for participants, but, at the same time, it was fun, interesting and effective. At this time the technique of medical representatives visits to the doctors were evaluated by leading specialists of pediatrics, GPs, urology and gynecology departments of 6 medical institutions of Tashkent. The positive effect of such an unconventional and creative approach of the cyclic training was noted not only by the «Alpen Pharma’s» team, but also by invited experts.